Given the time, care, and amount of research it takes to come to a decision about buying a new car, car companies are missing the chance to engage with the online research stage of the consumer journey. Where they could really stand out is through videos being readily available during the key moments of research with informational and user experience videos. A good localisation strategy can mean that whatever the country territory, these videos will be available and accessible throughout the research process. Therefore, it’s important to note Alfa Romeo’s ability to stand out and demonstrate some of the ways this can be done.

Well done to Alfa Romeo for their wonderful work on providing accessibility across territories and exemplifying the ways in which other car companies’ YouTube channels could be improved.

Come back in July to find out who we have awarded brand of the month to next!

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