“It’s a no brainier to be on YouTube, because if you’re not on there doing it, someone else will be creating your content” - Charlotte Trott

Join us as we chat to Charlotte Trott, Senior Video Manager at Myprotein about why she champions YouTube to represent their brand. From looking at main aims and goals for their YouTube channel, to why it is important to create engaging thumbnails, Charlotte sheds light on how Myprotein is effectively using YouTube in their marketing strategy.

Thank you Charlotte, for your time and insights.