NAVIGATE VIDEO WINS 5 AWARDS AT THE LENS AWARDS AND CORPORATE CONTENT AWARDS 2021
We are delighted to announce that we won five awards at the Lens Awards 2021 and Corporate Content Awards 2021 for a powerful project we worked on with AXA about their divestment in the tobacco industry.
We won awards in the following categories:
Gold: Best Use of Video to Aid CSR (Lens Awards)
Gold: Best Measurement or Evaluation Strategy (Lens Awards)
Gold: Best Use of Data (Corporate Content Awards)
Silver: Best Use of Video from the Financial Services Sector (Lens Awards)
Silver: Best Use of Video (Corporate Content Awards)
In 2019, following years of anti-tobacco activism, AXA put out a brief to Navigate Video to create an audio-visual strategy to highlight, create awareness of and bring to life their divestment in the tobacco industry.
We planned and launched a series of investigative documentary videos created by Coast Productions, titled ‘#TobaccoFreeMe’. The videos use emotional and rational messaging to communicate issues around smoking addiction and the dark side of the tobacco industry, plus they offer solutions to tobacco-related problems. High in human interest value, the videos employ a creative approach that gives consumer-facing meaning to AXA’s ‘disinvestment in tobacco’ decisions and events. A big thank you to everyone involved!
Watch the series below:
Navigate Video & AXA - #TobaccoFreeMe
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