Should You Hire a YouTube Channel Manager to Help Grow Your Brand?
70% of viewers make a purchase after seeing a brand on YouTube, making it a great platform for brand growth and audience engagement. But, consistently creating, optimising, and managing content for a YouTube channel to be successful can be overwhelming. Especially for brands that are already juggling other marketing efforts. This is where a YouTube channel manager can take on the complexity of strategy, optimisation, and engagement.
If you're wondering whether hiring a YouTube channel manager is the right move for your business, this article will break down the key benefits, potential return on investment (ROI), and how to decide if it’s the right time to invest in one.
What Does a YouTube Channel Manager Actually Do?
A YouTube channel manager is a professional or agency who focuses specifically on your channel's overall strategy, performance, and growth in different ways. They’re your dedicated YouTube expert, and someone who understands the platform inside and out. Here’s how they can help:
Content Strategy:
Developing a content and publishing calendar, identifying video themes and topics, and ensuring content aligns with your business objectives and the needs of your target audience.
SEO Optimisation:
Crafting strong metadata with keyword-rich titles, descriptions, and tags to maximise discoverability.
Community Management:
Keeping your audience engaged with your brand by responding to comments and using YouTube’s Community Tab to share updates, polls, and exclusive content. They encourage meaningful interactions, ensuring your viewers feel connected
Analytics & Insights:
Tracking performance metrics like watch time, click-through rates (CTR), and audience retention to spot trends, refine your strategy, and identify growth opportunities.
Paid Media & Distribution:
Using the most relevant paid media campaigns and ads for your brand to help amplify your videos to the right audience. This can encourage growth and result in loyal viewers that are suited to your goals.
5 Key Benefits of Hiring a YouTube Channel Manager
1. Create a Successful Strategy
As a YouTube expert they understand the nuances of YouTube’s algorithm and audience. They can work with you to create a strategy and plan that aligns your goals and ensures you maintain a consistent posting schedule and deliver high-quality content regularly that is tailored to your brand style.
2. Clean Up Your Channel
Sometimes, maintaining good channel hygiene and getting the basics in order can make a world of difference. A channel manager ensures that essentials like your bio, links, and playlists stay updated while keeping your metadata aligned with your brand’s visual identity
3. Gain Expert Insights
A seasoned YouTube expert brings a whole heap of industry knowledge to the table, whether it’s paid media, keyword research, or just staying up to date on the latest YouTube features. They can analyse trends, identify gaps in your niche, and implement strategies that work.
4. Increased Brand Awareness
There’s no doubt the opportunity for reaching new audiences on YouTube and a YouTube channel manager can help you do this. They can make sure you really make the most of YouTube’s features and multimedia offerings.
5. Save Time
Managing a YouTube channel eats up time - researching ideas, scripting, filming, editing, and promoting your videos can feel endless. A channel manager takes on these tasks, giving you more time to focus on other areas of the business!
Signs You’re Ready to Hire a YouTube Channel Manager
Collaborating with a YouTube channel manager is an investment, but how do you know when the time is right? Here are some signs to keep an eye out for:
You’re Struggling to Keep Up:
If you know the potential of YouTube but you’re struggling with your momentum, staying consistent with your posting, or just finding your brand style, a YouTube Channel Manager can help ease the load. They can work with you to streamline your content and put a successful plan in place.
Your Videos Aren’t Reaching Their Potential:
If your videos aren't getting the views or engagement you'd hoped for, it might be a sign that there’s untapped potential. YouTube’s algorithms can be tricky, but with the right strategy and optimised content, your channel can reach a much wider audience.
You Feel Overwhelmed by the Technical Side:
We get it, navigating YouTube’s SEO, analytics, and all the finer details can be intimidating. But that’s where a YouTube channel manager comes in. They’ll take care of the technical bits, like understanding tags or the best keywords, so you can focus on what you do best - creating content that speaks to your audience.
How Much Does a YouTube Channel Manager Cost?
The cost of hiring a YouTube channel manager varies based on experience, scope of work, and whether they’re freelance or part of a YouTube management agency. Cost can be upwards from a couple of thousand pounds . Either way the ROI can be substantial, whether it’s short term just to get your house in order or using paid media for quick views, or a longer term support to build a consistent strategy that implements new formats.
Conclusion: Is It Time to Invest?
Whether you’re looking to expand your audience, drive revenue, or establish authority in your niche, YouTube’s growing multimedia offerings are a great opportunity to grow your brands online presence and having an expert to help manage this with you can make all the difference.
So, if you’re serious about growing your brand on YouTube, now is the time to consider bringing in a professional. With their expertise and your unique vision, your channel can go from overlooked to unforgettable.
Ready to take your YouTube channel to the next level? Let’s have a conversation.
